It Can Be Hard Starting Your Business
This frustration has been felt by business owners of all the industries the world over.
You’ve spent time developing your plan, you’ve invested time in the project and you’re finally ready to go. There’s just one problem: you can’t find a single customer.
Before you start pulling your hair out and waste your nights counting the thousands of lost pounds that have been drained out of your bank account, take a look at these 5 basic principles of advertising that could help your business reach the audience that you’ve been looking for.
Find A Spokesperson To Rep You
For every demographic there is an ideal person who will be seen as a completely trusted authority. If you were a teenager in the 90s, then you can bet that Kurt Cobain could’ve sold thousands of units of any given item – if he wasn’t fervently committed to dissuading people of how unmarketable he was. Find the right person to represent your company and you’ll find your desired audience.
Make Your Branding Relevant
Unless you’re creating a business that has an extremely broad appeal, there will be a specific group of people that your idea applies to. That group of people will find a certain style of graphics appealing. They’ll respond to a particular kind of voice in communications. They’ll even be drawn to particular imagery. Combine these elements together and you’ll have a winning advertising campaign on your hands.
Targeted Physical Advertising
Of course, there’s still something to be said for the old ways of advertising. If you want to advertise to college students then there’s no better place to go than a college! Find a group of promoters that appeal to your demographic; I wouldn’t be as crass to suggest skimpily dressed women for males and well-built men for females – oh, wait I would be. Get them to hand out leaflets and you’ll soon have your brand in the minds of hundreds of people.
Don’t Try And Appeal To Everyone
If you’re attempting to launch a brand or business with a wide appeal, then the chances are that you’re going to be entering a very competitive marketplace. Any budding entrepreneur would be making a mistake if they decided to enter into the soft drinks industry, with the broad appeal of Coca-Cola to compete with. You’ll find more luck tailoring your brand to a specific demographic. Your service will naturally lend itself to a certain group of people, tailor your advertising to them and you’ll have better odds of succeeding.
Paid Ads Through Social Media
Social media sites, such as Facebook, are still considered to be in their infancy, especially when compared to forms of online advertising like Google Ad Words. However, they have the advantage of appearing ‘natively’ within the user’s feed, increasing the chance of your Ad being clicked on. Additionally, you can tailor the reach of your Ad so its only seen by the group of people that you want to see it.